TrendSource conducted a study to find out how brand loyalty is expressed by different generations. We examine the who, what, when, where, and why of brand loyalty in order to determine things like why Generation X’ers purchase from a specific retailer, if the Silent Generation cares about customer service or product availability, and more. This is the infographic and report that I designed for the results of the study.
Brand Loyalty Study: Infographic
Brand Loyalty Study: Report (Click to Download)
See full blog post here.