This project is geared to encourage the development of healthy eating habits amongst young children through a packaging technique. My design specifically focuses on yogurt, granola, and mixed berries as a healthy food choice that can be eaten either individually or together as a combination. The package is designed as a two-part system for each flavor, with the yogurt in one container and the fruit and granola in the other, allowing room in the containers for mixing if desired. The contemporary, lively design appeals to a young audience through bold color choices and fun characters. The intent of this packaging approach is to promote reuse of the containers after the food has been consumed as an organizer for school supplies or smaller toys. The characters can also be “mixed and matched” once all three flavors are purchased, mimicking a playful function similar to that of a toy.

 

Character Development

characters

 

Lid Labels

 

lids

 

 

Barcodes

barcodes

 

Food container labels

labels_01 labels_02

 

 

Direction labels

directions

 

bag_template

Final product

 

detail_02

 

detail_01

product

detail_03

 

%d bloggers like this: