ShredLights is an up-and-coming company that provides headlights for skateboards. My task was to create a logo and brand identity that accurately represents the skate culture. I chose the simple color palette of blue, grey, and black to represent the night sky. The icon of this company, the skateboard in a light- bulb, plays on the saying “a bright idea.” The “Shred” font in the logo depicts the scratches left from a skateboard on the pavement, while the “Lights” is conveyed in a cleaner typeface to reflect the clarity of light.
ShredLights “Mongo the Crackhead” Print
“Mongo the Crackhead” Print on T-Shirt
Packaging – VI
Customer form template
Social Innovation Challenge
Tiers // Rewards
*All other images and headers displayed on Kickstarter campaign also designed by Nicolette Shasky. The most creative were pulled to be displayed on this entry.