ShredLights is an up-and-coming company that provides headlights for skateboards. My task was to create a logo and brand identity that accurately represents the skate culture. I chose the simple color palette of blue, grey, and black to represent the night sky. The icon of this company, the skateboard in a light- bulb, plays on the saying “a bright idea.” The “Shred” font in the logo depicts the scratches left from a skateboard on the pavement, while the “Lights” is conveyed in a cleaner typeface to reflect the clarity of light.

 

Logo

logo

 

Logotype

typeface_png

 

 

Clothing

clothing_01

 

clothing_02

ShredLights “Mongo the Crackhead” Print

ShredLights_Mongo_Web

“Mongo the Crackhead” Print on T-Shirt

Shred_t-shirt-design

 

Packaging – VI

shred_package

 

Advertisement

 

join_shredlights

 

 

Customer form template

 

customer_form

 

Poster

shred_poster_updated

 

Social Innovation Challenge

SIC_01

SIC_02

SIC_03

SIC_04

SIC_05

 

Kickstarter

Tiers // Rewards

tiers_V3

 

Bracket Sizes
bracket_Sizes

 

Reward Unlock

60K_stretch_goals_color

 

Supporting Graphic

say-no_white

 

 

Timeline

timeline

 

*All other images and headers displayed on Kickstarter campaign also designed by Nicolette Shasky. The most creative were pulled to be displayed on this entry.